ActiveCampaign vs Brevo
Both ActiveCampaign and Brevo are popular email marketing tools — but they fit different teams. Here's how they compare, and how to choose.
ActiveCampaign
Email marketing with serious automation and light CRM. A favorite when you outgrow basic newsletter tools.
- Powerful visual automations
- Built-in light CRM
- Deep segmentation options
Brevo
Formerly Sendinblue. Email plus SMS and automation, priced by emails sent rather than contacts — friendly to big lists.
- Priced by emails, not contacts
- Email + SMS in one place
- Free plan with daily send limit
| ActiveCampaign | Brevo | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Pricing model | Paid | Freemium |
| Best for | businesses that need advanced automation and segmentation | teams with large contact lists who want email + SMS |
| Current offer | 14-day free trial | Free plan available |
How to choose
Choose ActiveCampaign if you want businesses that need advanced automation and segmentation.
Choose Brevo if you want teams with large contact lists who want email + SMS.
Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.
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