ActiveCampaign vs Mailchimp
Both ActiveCampaign and Mailchimp are popular email marketing tools — but they fit different teams. Here's how they compare, and how to choose.
ActiveCampaign
Email marketing with serious automation and light CRM. A favorite when you outgrow basic newsletter tools.
- Powerful visual automations
- Built-in light CRM
- Deep segmentation options
Mailchimp
The best-known email marketing platform, now with broader marketing features. Friendly for beginners.
- Beginner-friendly editor
- Free plan to get started
- Built-in templates & automations
| ActiveCampaign | Mailchimp | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Pricing model | Paid | Freemium |
| Best for | businesses that need advanced automation and segmentation | small businesses sending their first newsletters and campaigns |
| Current offer | 14-day free trial | Free plan available |
How to choose
Choose ActiveCampaign if you want businesses that need advanced automation and segmentation.
Choose Mailchimp if you want small businesses sending their first newsletters and campaigns.
Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.
Disclosure: the links above may be affiliate links. If you sign up through them we may earn a commission at no extra cost to you — it never affects how we compare tools.