Brevo vs Kit
Both Brevo and Kit are popular email marketing tools — but they fit different teams. Here's how they compare, and how to choose.
Brevo
Formerly Sendinblue. Email plus SMS and automation, priced by emails sent rather than contacts — friendly to big lists.
- Priced by emails, not contacts
- Email + SMS in one place
- Free plan with daily send limit
Kit
Formerly ConvertKit. Email built for creators — newsletters, landing pages and simple automations with a clean focus.
- Made for creators
- Clean automations & landing pages
- Free plan for early lists
| Brevo | Kit | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Pricing model | Freemium | Freemium |
| Best for | teams with large contact lists who want email + SMS | creators, writers and solo businesses building an audience |
| Current offer | Free plan available | Free plan available |
How to choose
Choose Brevo if you want teams with large contact lists who want email + SMS.
Choose Kit if you want creators, writers and solo businesses building an audience.
Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.
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