Brevo vs Mailchimp
Both Brevo and Mailchimp are popular email marketing tools — but they fit different teams. Here's how they compare, and how to choose.
Brevo
Formerly Sendinblue. Email plus SMS and automation, priced by emails sent rather than contacts — friendly to big lists.
- Priced by emails, not contacts
- Email + SMS in one place
- Free plan with daily send limit
Mailchimp
The best-known email marketing platform, now with broader marketing features. Friendly for beginners.
- Beginner-friendly editor
- Free plan to get started
- Built-in templates & automations
| Brevo | Mailchimp | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Pricing model | Freemium | Freemium |
| Best for | teams with large contact lists who want email + SMS | small businesses sending their first newsletters and campaigns |
| Current offer | Free plan available | Free plan available |
How to choose
Choose Brevo if you want teams with large contact lists who want email + SMS.
Choose Mailchimp if you want small businesses sending their first newsletters and campaigns.
Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.
Disclosure: the links above may be affiliate links. If you sign up through them we may earn a commission at no extra cost to you — it never affects how we compare tools.