HubSpot vs Salesforce
Both HubSpot and Salesforce are popular crm & sales tools — but they fit different teams. Here's how they compare, and how to choose.
HubSpot
All-in-one CRM with marketing, sales and service hubs. Generous free tier that scales into a full growth platform.
- Free CRM with unlimited users
- Marketing, sales & service in one suite
- Huge app marketplace & integrations
Salesforce
The enterprise CRM standard. Endlessly customizable and powerful, with a learning curve and price tag to match.
- Industry-leading customization
- Massive ecosystem (AppExchange)
- Built to scale to enterprise
| HubSpot | Salesforce | |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Pricing model | Freemium | Paid |
| Best for | growing teams that want marketing, sales and support in one place | larger teams that need deep customization and scale |
| Current offer | Free plan available | 30-day free trial |
How to choose
Choose HubSpot if you want growing teams that want marketing, sales and support in one place.
Choose Salesforce if you want larger teams that need deep customization and scale.
Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.
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