HubSpot vs Zoho CRM

Both HubSpot and Zoho CRM are popular crm & sales tools — but they fit different teams. Here's how they compare, and how to choose.

HubSpot

FreemiumFree plan available

All-in-one CRM with marketing, sales and service hubs. Generous free tier that scales into a full growth platform.

  • Free CRM with unlimited users
  • Marketing, sales & service in one suite
  • Huge app marketplace & integrations
Try HubSpot →

Zoho CRM

FreemiumFree plan available

A budget-friendly CRM that's part of the broader Zoho suite. Lots of features for the price across sales and marketing.

  • Free for up to 3 users
  • Part of the wider Zoho ecosystem
  • Strong value at lower price points
Try Zoho CRM →
 HubSpotZoho CRM
CategoryCRM & SalesCRM & Sales
Pricing modelFreemiumFreemium
Best forgrowing teams that want marketing, sales and support in one placecost-conscious teams already using other Zoho apps
Current offerFree plan availableFree plan available

How to choose

Choose HubSpot if you want growing teams that want marketing, sales and support in one place.

Choose Zoho CRM if you want cost-conscious teams already using other Zoho apps.

Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.

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