Kit vs Mailchimp
Both Kit and Mailchimp are popular email marketing tools — but they fit different teams. Here's how they compare, and how to choose.
Kit
Formerly ConvertKit. Email built for creators — newsletters, landing pages and simple automations with a clean focus.
- Made for creators
- Clean automations & landing pages
- Free plan for early lists
Mailchimp
The best-known email marketing platform, now with broader marketing features. Friendly for beginners.
- Beginner-friendly editor
- Free plan to get started
- Built-in templates & automations
| Kit | Mailchimp | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Pricing model | Freemium | Freemium |
| Best for | creators, writers and solo businesses building an audience | small businesses sending their first newsletters and campaigns |
| Current offer | Free plan available | Free plan available |
How to choose
Choose Kit if you want creators, writers and solo businesses building an audience.
Choose Mailchimp if you want small businesses sending their first newsletters and campaigns.
Both offer a way to try before you commit, so the safest move is to test your top pick with your own workflow before paying.
Disclosure: the links above may be affiliate links. If you sign up through them we may earn a commission at no extra cost to you — it never affects how we compare tools.